Planning a Roadmap
Oct 10, 2015. Aug 25, 2020 With iOS 12 or later, or iPadOS, you can have your device update automatically overnight while it's charging. To turn on automatic updates, go to Settings General Software Update Customize Automatic Updates, then turn on Install iOS Updates.
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Many successful apps on the App Store have roadmaps that extend beyond the app’s initial launch. Smule, the developer behind the social music apps Sing! Karaoke, AutoRap, and Magic Piano, prototypes major feature updates over several months and releases smaller performance updates at least once a month. “How do you get users to stay around longer?” asks Jeannie Yang, Chief Product and Design Officer at Smule. “You build a better product. Build better features. Build more reasons for them to come back.”
At BuzzFeed, the roadmaps for BuzzFeed and BuzzFeed News are planned one quarter at a time to allow the company to better respond to feedback. “We’re usually looking at things about three months forward,” says Ryan Johnson, Vice President of Mobile Engineering at BuzzFeed. “That’s a good balance between having a plan and having the flexibility to respond to new things, whether that’s a new API that comes out, new data that we learn, or industry changes.”
“It’s really important to us that we provide a cutting edge experience for our users, and that means tying updates with iOS releases and hardware releases,' says Johnson. 'We saw that a lot of our users are early adopters and those are some of the most passionate users. One of the things we consider is: Are we providing users with something they can see and interact with so that they can see that we are investing in the app?”
Announcing Updates
When it’s time to get the word out about major feature updates, there are several channels developers consistently use, including their App Store product page, websites, and social media accounts.
What’s New notes on the App Store are often the first place to let new and existing users know about any changes. If features are added or fixed based on feedback or reviews, it’s an opportunity to communicate directly with users and let them know that they are being heard. Savvy developers use the What’s New notes to support their brand identity, and communicate in the voice of the app instead of in purely technical terms.
Yang says they often see users sharing screenshots of Smule’s What’s New notes on social media. “It’s not just a bullet point, it’s about having a voice and actually talking to users about what’s happening,” she says.
At Slack, Archambo says the company makes an effort to detail what has changed so that it’s not just “bug fixes and improvements.” He says, “Our iOS team and our QA team will basically come up with a list of features and bugs that have been fixed and then we work with the Editorial team. That team does an amazing job. They take some pretty sad looking release notes and make them a lot better.”
The Editorial team at BuzzFeed News similarly helps to turn technical-speak into something more engaging. Johnson notes, “In a way, the release notes and the description in the App Store are all extensions of the branding of the app itself, and they are opportunities to educate users on things we have just released.”
Updates are also an opportunity to update screenshots and app previews to highlight new features and functionality. And depending on the scope of the update and any A/B testing, some developers also change their app icons.
Smule regularly refreshes its app icons to coincide with releases to give users a subtle hint that the app has been updated. Holidays, cultural events, and big product launches are all potential opportunities to make an update relevant to users. “Even if its just a little pop of something, it tells the users there’s something new,” says Yang. If users see a new icon and open the app to find new and improved features, they may be more likely to reengage.
Beyond the App Store, these developers use owned channels, such as their websites and social media accounts, to promote their updates. Johnson at BuzzFeed notes, “Depending on the size of the update or the feature that’s launching, we may use all of our existing social media accounts to promote the feature. If this is a major update, where you go from 1.0 to 2.0 we might go all out with promotion on the site, pushing on social media accounts. If it’s a smaller feature we may do it on a more limited subset of accounts, or only promote in a few really focused areas.”
Smule
San Francisco, California
Apps Mentioned: Sing! Karaoke, Magic Piano
Category: Music
Platforms: iOS, tvOS
BuzzFeed
New York, New York
Apps Mentioned: BuzzFeed, BuzzFeed News
Category: News
Iphone App Store Update Problem
Platforms: iOS, watchOS
Slack Technologies
San Francisco, California
Apps Mentioned: Slack
Category: Productivity
Platforms: iOS, macOS, watchOS
You can browse and buy apps in the App Store on your iPhone, iPad, iPod touch, on your Apple Watch, on your Mac, or on your Apple TV.
Browse and buy
To download and buy apps from the App Store, you need an Apple ID. Your Apple ID is the account that you use to access Apple services. If you use other Apple services like iCloud, sign in to the App Store with the same Apple ID. If you don't have an Apple ID, you can create one.
If you're in the App Store on any of your devices and see the download button near an app, you already bought or downloaded that app. When you tap or click the download button , the app downloads to your device again, but you are not charged again. You can also see a list of apps that you purchased and redownload them.
Learn what payment methods you can use to buy apps and other content. You can also create an Apple ID without a payment method when you download a free app.
How to buy apps on your iPhone, iPad, or iPod touch
- Tap the App Store app on your Home screen.
- Browse or search for the app that you want to download, then tap the app.
- Tap the price or tap Get. You might need to sign in with your Apple ID.
If you find a game that says Arcade, subscribe to Apple Arcade to play the game.
After your app finishes downloading, you can move it to a different spot on your Home screen. Apps stay up-to-date by default, but you can learn more about updating apps.
You can make additional purchases within some apps. If you set up Family Sharing, you can use Ask to Buy so that kids must get permission before they make in-app purchases. Learn more about in-app purchases.
If an app is sold with an iMessage app or sticker pack, you can open it in Messages.
How to buy apps on your Apple Watch
With watchOS 6, you can download apps directly from the App Store on your Apple Watch. You can also add apps to your Apple Watch from your iPhone.
- Open the App Store app.
- Browse or search for the app that you want to download, then tap the app.
- Tap the price or tap Get. You might need to sign in with your Apple ID.
Apps stay up-to-date by default, but you can learn more about updating apps.
If you set up Family Sharing, you can use Ask to Buy so that kids must get permission before they download an app or make an in-app purchase. Learn more about in-app purchases.
How to buy apps on your Mac
- Open the App Store.
- Browse or search for the app that you want to download. Apps for iPhone, iPad, and iPod touch don't always have a version for Mac.
- Click the app.
- Click the price, then click Buy App. If you don't see a price, click Get, then click Install App. You might need to sign in with your Apple ID. If you find a game that says Arcade, subscribe to Apple Arcade to play the game.
After your app finishes downloading, you can find it and keep it organized in Launchpad. Apps stay up-to-date by default, but you can learn more about updating apps.
You can make additional purchases within some apps. If you set up Family Sharing, you can use Ask to Buy so that kids must get permission before they make in-app purchases. Learn more about in-app purchases.
How to buy apps on your Apple TV
- Open the App Store on your Apple TV.
- Browse or search for the app that you want to download, then select the app.
- Select the price or select Get. You might need to sign in with your Apple ID.
If you find a game that says Arcade, subscribe to Apple Arcade to play the game.
After your app finishes downloading, you can move it around on your Home screen. Your apps will update automatically.
Iphone App Store Updates Missing
You can make additional purchases within some apps. You can use Restrictions to restrict, block, or allow in-app purchases. Learn more about in-app purchases.
App Store
The App Store isn’t available on Apple TV (3rd generation or earlier).
Get information about an app
If you want to know specific information about an app, like what languages the app is available in, the app’s file size, or its compatibility with other Apple devices, scroll to the bottom of an app’s page. You might be able to tap some sections to learn more.
You can also contact the app developer for help with an app's functionality.
Get help with billing
- Learn what to do if you see a charge from an app that you don't recognize.
- Learn how to cancel an in-app subscription.
- If you can’t update your apps because your payment method is declined, update or change your payment method.
- If you have another issue with an app, report a problem or contact Apple Support.
Learn more
- If your App Store is missing or you can't find it on your device, you might have parental controls turned on. Adjust your iTunes & App Store Purchases settings and make sure that you choose 'Allow' for the Installing Apps setting.
- Learn what to do if an app unexpectedly quits, stops responding while installing, or won't open.
- Learn what to do if you can't download apps, or if apps get stuck.
- If you want to download apps that are larger than 200 MB over cellular, go to Settings > [your name] > iTunes & App Store, then tap App Downloads and choose the option that you want.
- If you bought part of an apps bundle, the price of the full apps bundle is reduced by the amount you already spent.